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4.09.2006

Designer of the Month: Agricult

I first read about Agricult by Bahar Shahpar in this WWD article, but I couldn't find anything on the web. No images and no product information makes a dull post, so I was hoping the label would resurface at some point. Over at the well informed Fashion Incubator, (I encourage you to check out the site, tagline: "lessons from the sustainable factory floor"), Kathleen also picked up on the article and posted the excerpt on Agricult. I was happy to see Agricult resurface in April's ELLE, the green issue. Now with a website, we can take a peek at their first collection and peruse their philosophy... which I am sure many readers share:
Agricult is a model for sustainability. We believe that every action is followed by not one, but a series of consequences, each of which must be explored in order to fully understand the impact of our choices. Strong societies, stable economies, and abundant resources require a delicate balance of priorities.

By promoting the use of 100% organic cotton, as well as other sustainable fibers such as linen, silk, hemp, and 100% organic wool, we prove that there are viable alternatives to the pesticides, chemicals, and resource depletion that are so common in modern manufacturing. We work exclusively with companies who actively seek to reduce the impact they make on their surroundings and who share our belief in fair trade and healthy work environments.

We believe that mindful decision-making should not have to be a difficult endeavor. Style and beauty can indeed coexist with a commitment to social and environmental responsibility. Agricult is clothing for a cultivated consumer.
Congratulations to Agricult on their first collection. It isn't easy to put out a line of clothing, let alone commit to sustainable practices. I wish them the best of luck. Also worth a peek is Shahpar's other project, I Love Raw Meat. I'll let you figure that one out on your own.


Comments:
Neutrals seem to be hot this season, which is good news for organic fabrics in all their natural glory.

I *really* love that last dress.
 
This is the first mention of Agricult I have heard. Wow! Thanks for the info, Jill -- you also deliver that tastiest morsels.
 
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