6.30.2006
Loudermilk to Launch Denim Line
Loudermilk uses a corn-based fiber called Ingeo from Italy and sasawashi, a Japanese leaf that has antibacterial properties, in addition to bamboo and organic cotton blended with 1 percent spandex. Treatments, too, were developed to be environmentally sustainable. The washhouse recycles its water; sandblasting is done by hand, and washing machines use ozone to oxidize jeans for a sun-baked look. (via WWD via fashion-incubator)
