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10.04.2006

Verdant Magazine

Verdant is a new magazine that launched online today and will be available in print March 2007. A preview issue is currently available for purchase via the magazine website, but excerpts can also be read online. The company has taken steps to reduce it's environmental impact by printing on paper from 30% recycled content and 70% FSC certified sustainably harvested content. Additionally, the shipping plastic is biodegradable. The magazine states:
Verdant is the nation's first sophisticated consumer magazine dedicated to covering all aspects of eco-friendly living-from design, art and fashion trends to news summaries and authoritative product reports. Verdant entertains while it informs, delivering smart profiles, engaging think pieces, insightful travel advice and cooking, gardening and investment tips. Verdant is a beautifully designed, easy-to-read source for today's modern reader. Verdant magazine provides Smarter Choices for Better Living.

Comments:
Wasn't Plenty the first?
 
Well, they weren't my words, but...

I think the now defunct Organic Style was even before Plenty. Dwell, Metropolis and Body+Soul also give us pieces of the pie. And now we have Sublime coming out of the UK, too.

Additionally, many "mainstream" publications are integrating green news into their pages. NYLON includes green news and designers, and not just on Earth Day. I think this can almost be more important than separate green press that may preach more to the choir as these tidbits may catch the eye of the unconverted.
 
There is still a need for a cradle-to-cradle approach to magazine publishing. This is what Lü magazine has aspired to do in fashion since 2001, and why it has taken so long to find the proper support. The failure of many green titles in the marketplace is a failure of style and substance. No publishing/editing team has yet been assembled which has feet so firmly planted in both worlds that the sum total of its parts becomes the norm. It will come, it may or may not be Lü, but Lü's contribution to the dialog sure paved the way. Hope springs eternal for this aspiring special projects editor.
 
I look forward to reading Verdant and am eagerly anticipating my preview issue of Sublime.

It is difficult to tell whether you support any other green vision of a magazine aside from your own Remy. I guess we cannot judge your vision until we can flip through it's pages. Until then, we will have to settle with what exists...
 
Why settle? I've supported every green magazine title that has come, and some gone, my entire professional environmental activism career, going on 30 years now, on my own dime!

I want to see a major magazine publisher, like Hachette or Conde Nast, produce something real, rather than simply pay lip service to the idea.
 
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